Asia Business development,Indonesia IT market,Japan market research,sales channel,consumer trend, distribution
Hello-Global.com
Our Services
1) Market (Industry) Overview Research
First element in Market Entry Strategy is to understand the overview of the market with accurate and up-to-date information.
In this stage, you will be able to understand the market information on the following area.
(Custom-made research is also available for some industries. Please ask for details)
Basic demographic background of the City (Country)- - Population, geographic data, economic index, segmentation by income, etc.
- Market overview
- -Industry overview (*mainly of domestic market)
- Market size
- - Market size (estimated) of the industry and future outlook
- Recent hot topics of the industry
- - Key industry movements and news of the most recent 3 to 6 months
- Regulations regarding market entry
- - Key of the laws and regulators related to the target industry
2) Sales Channel (Storefront) Research
Second element in Market Entry Strategy is to understand the business structure (sales channel) of the target industry, by researching the product, the sellers, the stores, the price, etc.
In this stage, you will be able to understand the market information on the following area.
(Custom-made research is also available for some industries. Please ask for details)
- Types of retail stores where target products/services are sold in the market
- - dentify retail stores that carry target products by listing up those stores
- Sales channel structure
- -Identify the typical structure of sales channel(s) available. (cf. wholesaler, retail stores,etc.)
- Detailed competitor products/services by Storefront research
- - Investigate product name, prices, etc. by conducting storefront research.
- Storefront Interview
- - Interview industry experts, store staffs and consumers, regarding products, sales trend, etc.
3) Consumer Trend Research
Third element in Market Entry Strategy is to understand your customers in the target cities (countries).
Identifying your potential customers and understanding their "needs" and "wants" are one of the most basic and important elements of creating marketing plan (in order to provide WHAT is needed in the market and HOW‒ which may be different from the market situation in YOUR home country).
- Quantitative Research
- - Understand customer trends by conducting Online, Telephone, Home visits quantitative research (by surveying approx. 100 to 1,000 individuals)
- Qualitative Research
- - Obtain in-depth information on consumer trends by conducting Focus Group Interview (FGI), Home visit interview, etc.
- Market Analysis
- - Understand your potential market (your customers) by analyzing the results of above research
4) Industry Key Player (Potential Partner/Competitor) Research
Fourth element in Market Entry Strategy is to understand your potential partners and competitors in the target industry. Identifying the key players in the market plays an important role when developing your market entry and further penetration strategies. It is as important as to know who your competitor(s) would be, to know who your potential distributors (partners) would be.
In this stage, you will be able to understand the market information on the following area.
(Custom-made research is also available for some industries. Please ask for details)
- List up potential partner companies
- - Identify potential distributors for your products/services (approx. 20 companies) with brief company info (product lines, business partners, sales figures, etc.).
- Contact potential partners (listed above) (*OPTIONAL)
- -Industry overview (*mainly of domestic market)
- List up competitor companies
- - Identify potential competitors for your products/services with brief company info (product lines, business partners, sales figures, etc.)
- Interview industry experts
- - Conduct industry expert interviews in order to fully understanding potential partners and competitors (their reputations, positioning within the industry , etc.)
5) Sales Channerl Development, Fulfillment
"Sales channel development" could be done in two ways.
One is to establish a corporate entity of your own in a target country, and operate on your own. The other way is to establish a partnership with a company (typically, a distributor, importer, etc.) already doing business in a target country.
Either way, it is always important to "glocalize (globalize + localize)" your products and services to match the culture in a target country and to operate business with a reliculture in a target country and to operate business with a reliable partner (as much as possible).
- Sales agent
- - Hello global will act on behalf of your company as your "Asia Liaison Office" and negotiate with local distributors, retailers etc.
- Operational support
- - Documentation support involved in your market entry project (Establishment of a corporate entity in a target country, Visa application support, trade license (import/export), etc.)
- Translation, Interpretation, Business trip support (appointment arrangement, etc.)
- - Create professional presentation in a target language.
- Presentations are better not to be a "literal translation". Hello global believes that it needs deeper understandings of not only the language, but also the local business culture and other local business factors in order to create attractive, professional presentation.
- When you need support for your business trip to Asian countries, Hello global can support you by providing interpreter(s) for business meetings, translation of documents, and arranging appointments with your potential future partners in target Asian countries.