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"Top 30 Best-Selling Products of 2009" in Japan

 

(December 4th, 2009)

“Top 30 best-selling products of 2009”in Japan

Last Wednesday December 2, 2009, one of the most popular monthly business magazines in Japan, “Nikkei Trendy”, announced the “Top 30 best-selling products of 2009” in Japan. The ranking is as follows.

1. Prius (Toyota) & Insight (Honda) – Automobile
2. Kirin Free (Kirin) – Alcohol free beer
3. Dragon Quest IX – Video game
4. Anti-influenza products – health related goods
5. National Treasure ASURA Exhibition – Art
6. “Dotted” notebook (Kokuyo) – Stationary product
7. UNO Fog Bar (Shiseido) – Men’s beauty product
8. Digital memo POMERA (King Jim) – Small electronics/Stationary
9. “Steam-free” Rice Cooker (Mitsubishi Electric Corporation) – Home Electronics products
10. “990 yen (approx. US$9)” Jeans (Fast Retailing group) – Apparel
11. Fit’s (Lotte) – Food
12. Lekue (Microwave steam cooker) – Kitchen product
13. Lancôme Oscillation (Lancôme) – Cosmetics
14. iPhone 3GS (Appole) – Small Electronics
15. OLYMPUS PEN (Olympus) - Small Electronics
16. “Cho Jimaku” Seriese English Learning Software with DVD (SOURCENEXT Corporation) - Educational Software
17. Fashion magazine “sweet & Brand Mook” (Takarajima Inc.) – Fashion magazine
18. “Makiba no Sora” 100% Milk (Morinaga Milk Industry Co., Ltd.) – Food and Beverage
19. “I LOHAS” Bottled Water (Coca-Cola (Japan) Company, Limited) – Food and Beverage
20. “Pianta FV200” Tiller (Honda) - Home and Garden Electronics
21. “Blaune” foaming hair coloring product (Kao) - Home Beauty Product
22. Books on President Obama’s speech - Books
23. “Fluffy” Bread (Yamazaki Baking Co., Ltd.) - Food and Beverage
24. “1000 yen (approx. US$10)” Highway Toll
25. “1Q84” by Haruki Murakami -Books and novels
26. “Highball” whisky drinks (Suntory Holdings Limited, and more) - Food and Beverages
27. FOREVER 21 - Fashion and Apparel　
28. RiUP (Taisho Pharmaceutical Co., Ltd.) – Men’s beauty product
29. “Eco-point” TV (governmental incentives to promote consumption) – Home electronics
30. Trips to Korea (influenced by depreciated Korean won against JPN Yen) – Travel and entertainment

Services or products released to the general public between October 2008 and September 2009 were eligible for nomination. The ranking was determined by the overall evaluation of ‘Sales Amount’, ‘Innovation’, ‘New Market Creation’, and ‘Influence’.

KN (2009/12/4)

To see the full list in Nikkei Trendy (Japanese only) visit their website at:
http://trendy.nikkeibp.co.jp/article/pickup/20091030/1029925/

To see the full list for 2008, visit their website at:
http://trendy.nikkeibp.co.jp/article/pickup/20081104/1020602/