Asia Business development,Indonesia IT market,Japan market research,sales channel,consumer trend, distribution

Questionnaire surveys on sleep

 

Project name:	Questionnaire surveys on sleep
Subject (Respondents):	Japanese male and female, age 15-49 who are either business man, housewife, or student
Samples:	280s
Occupation	Male Business Man 100s Housewife 100s Student 80s Sum 280s
Research conducted on	July 12, 2007 – July 27, 2007

 

 

Result

Q1. What time do you normally sleep and wake up? (For wake up time, please answer both weekdays and weekends)

 

(Sleep) No.1: 23:00-23:59　－52.5%

(Wake up－ weekdays) No.1: 7:00-7:59 -40.4%

(Wake up－ weekends) No.1: 8:00-8:59 - 24.6%

 

Q2. How long do you normally sleep on average?

 

No.1: 6hours　－36.4%

No.2: 7hours - 24.3%

No.3: 5hours or 8hours -16.4%

 

Q3. How do you usually wake up in the morning? Please choose from the followings. (MA)

No.1: Use wake up alarm on the cellphone-66.1%

No.2: Use an alarm-38.9%

No.3: I wake up automatically- 27.1%

 

Q4. Do you normally eat breakfast? (SA)

 

 

No.1: Yes, I always eat breakfast- 46.4%

No.2: Yes, I mostly eat breakfast-26.4%

No.3: Yes, I sometimes eat breakfast - 18.9%

No.4 No, I don't eat breakfast- 8.2%

 

Q4. Do you have any reasons not to eat breakfast?

 

■I normally eat　breakfast　n=74

• I just don’t eat when I don’t have time. （Male, 38yrs old）
• When I don’t feel good, I don’t eat （Female, 28yrs old）
• I cannot eat when I over sleep (Female , 17yrs old）

■I sometimes eat breakfast　n=53

• I am not a morning person so I don’t feel like eating breakfast. (Male, 22yrs old)
• My stomach is not working in the morning. (Female, 28yrs old)
• I’m always busy taking care of my children and I forget to eat breakfast. (Female, 36yrs old)

■I don’t eat breakfast　n=23

• I don’t feel hungry  (Male, 29yrs old)
• I don’t have time. I am not hungry. (Female, 20yrs old)
• I don’t want to get up early for breakfast. (Female, 28yrs old)

 

Q5. Do you normally over sleep? (SA)

 

No.1: yes, I often oversleep- 12.5%

No.2: Yes, I sometimes oversleep34.3%

No.3No, I almost never oversleep-38.9%

No.4:Never-14.3%

 

Q6. Why do you think you over sleep?

 

■Yes, I often oversleep　n=35

• I stay up late or I forget to set the alarm. (Male, 36yrs old, business man)
• I stay up late; also, I take care of children (I often wake up to feed my baby). (Female, 31yrs old, housewife)
• I don’t sleep at specific time and my life rhythm is unstable. (Female, 22yrs old)
•  

■Yes, I sometimes do　n＝96

• I fall back to sleep. (Male, 31yrs old, business man)
• I’m not sleeping deeply. (Female, 35yrs old, housewife)
• I feel low about waking up. (Female, 20yrs old, student)

■No, almost never.　n＝109

• I over sleep if I drink too much the day before. (Male, 45yrs old, business man)
• I over sleep if I drink too much the day before or if I go out and get tired.（Female, 35yrs old, housewife)
• I over sleep when I have a poor attitude about waking up and I sleep late. (Male, 22yrs old, student)