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Japan Consumer Surveys

Project name：

Survey on Japanese airline companies

Subject
(Respondents)：

Males and females of age 20 years old or above who reside in the Tokyo metropolitan area and have used domestic airlines in the last twelve months

The number of samples：

1000s

	Number
Male	500s
Female	500s
Total	1000s

Research conducted on: April 14 – 28,2008

Questionnaire Survey on Japanese Airline Companies

Research results
Q1.Which airline companies do you know? Please state all the airline companies.(MA)

■ Names of Japanese Airline Companies known - N=1000

The most well known Japanese Airline Companies are as follows:
No.1: All Nippon Airways – 86.5%
No.2: Japan Airlines – 81.4%
No.3: Sky Mark Airlines – 61.5% ,
Apart from ANA and JAL , new airline companies which have been in the market for the past ten years are known by at least 30% or more of the respondents.

Q2. Among the following criteria, please tell us which image you have for each company. (MA)

■　The image of each airline company N=1000　（including people who do not know the airline companies）.
The image of Japanese Airlines companies ( top 3 for each category) are as follows:

<Which companies have a long history?>

No.1: Japan Airlines – 82.5%
No.2: All Nippon Airways - 64.6%
No.3:Sky Mark Airlines – 1.1%

<Which companies are safe?>　

No.1: All Nippon Airways – 51.5%
No.2: Japan Airlines – 25.1%
No.3: Sky Mark Airlines - 5.7%

<Which companies are trustworthy？>

No.1: All Nippon Airways – 61.8%
No.2: Japan Airlines – 35.3%
No.3: Sky Mark Airlines – 6.4%

＜Which companies are loyal?＞

No.1: All Nippon Airways – 31.9%
No.2: Japan Airlines – 17.1%
No.3: Sky Mark Airlines – 5.5%

<Which companies provide cheap air fares?>

No.1: Sky Mark Airlines – 61.6%
No.2: Air Do – 44.9%
No.3: Sky Net Asia – 30.6%

<Which companies are unique?>

No.1: Sky Mark Airlines – 23.7%
No.2: Air Do – 23.6%
No.3: Star Flyer – 23.4%

<Which companies are successful？>　

No.1: All Nippon Airways – 17.9%
No.2: Sky Mark Airlines – 10.4%
No.3: Star Flyer – 7%

<Which companies are you familiar with?>

No.1: All Nippon Airways – 42.6%
No.2: Japan Airlines – 28%
No.3: Sky Mark Airlines – 9.7%

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Asia Business development,Indonesia IT market,Japan market research,sales channel,consumer trend, distribution

Japan Consumer Surveys

Questionnaire Survey on Japanese Airline Companies

Research results Q1.Which airline companies do you know? Please state all the airline companies.(MA)

■ Names of Japanese Airline Companies known - N=1000

Q2. Among the following criteria, please tell us which image you have for each company. (MA)

■ The image of each airline company N=1000 （including people who do not know the airline companies）. The image of Japanese Airlines companies ( top 3 for each category) are as follows:

<Which companies have a long history?>

<Which companies are safe?>

<Which companies are trustworthy？>

＜Which companies are loyal?＞

<Which companies provide cheap air fares?>

<Which companies are unique?>

<Which companies are successful？>

<Which companies are you familiar with?>

Research results
Q1.Which airline companies do you know? Please state all the airline companies.(MA)

■　The image of each airline company N=1000　（including people who do not know the airline companies）.
The image of Japanese Airlines companies ( top 3 for each category) are as follows:

<Which companies are safe?>　

<Which companies are successful？>　