Asia Business development,Indonesia IT market,Japan market research,sales channel,consumer trend, distribution

 

• The mobile phone subscription is estimated to reach 189 million (76%) with the third largest number of mobile phone users in Asia.
• In 2009, mobile phone subscription in Indonesia surpassed that in Japan.
• GSM is still the mainstream even though, 3G is rapidly expanding.
• Telkomsel is the most popular operators, followed by Indosat.
• Blackbery has the biggest share in smartphone category due to the more reasonable price in comparison to iPhone, pre-installed Facebook and possible loan purchase.
• The price range of Blackberry is 30~60 thousand yen, while iPhone costs 60~80 thousand yen.
• Mobile phone is mostly purchased in the small shop such as kiosk.
• The most popular web site through mobile phone is “Facebook”.
• SMS is the most used application through mobile phone.

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